It is a common misconception that blogging is a personal, not professional, endeavor. There are a number of reasons why it is not only helpful for financial advisors to blog, but even necessary. Blogging is an accessible way for your clients to stay up-to-date on the latest happenings of your practice. Blogs are also a great way to market to prospective clients. Combined with e-newsletters, blogging keeps your name in front of your prospects, showing them your expertise in retirement planning.