1. Many Advisors In Their 50s And 60s Are At A Technological Disadvantage, Creating Opportunity For Advisors In Their 20s, 30s, And 40s
(Matching tags: business strategy,technology,marketing,prospecting,business planning)

Advisors in their 20s, 30s and 40s have an opportunity that does not come along even once in a generation. You are competing against advisors in their 50s, 60s, and 70s with little understanding of social ...

2. New Service Lets Investors Compare Price, Fees, And Performance Of Advisors
(Matching tags: technology,investor behavior,prospecting)

Transparency is about to reach an even higher level. New technology that lets investors compare the fees they pay for advice and the prices they pay for securities and investments will also enable them ...

3. The Future Of Financial Planning Hinges On Succession Planning For Advisors And Serving Younger Generations Of Investors
(Matching tags: Advisor businesses,differentiation,profitability,prospecting)

If you cringed at the low marks a recent survey gave the financial services industry, there’s no reason to sit still and accept them. The good news is that our industry consistently forces us to ...

4. If You Are Not Bumping Into People Who Want To Help You Because You Are Doing Good Work, Then You Need To Fix That Part Of Your Life
(Matching tags: business strategy,client acquisition,integrity,honesty,communication,elevator speech,leadership,value proposition,enterprise value,marketing,prospecting,referrals,business planning,Social Media)

  Humility has always prevented me from buying into the notion of American exceptionalism, but change wrought by the Internet is making me rethink.   The Internet now makes it easy for ...

5. "Alert: Stop Using Social Media -- Immediately," Declares Advisor Marketing Consultant; Should You Allow The Threat Of Flaming Stop You From Using Social Networks?
(Matching tags: integrity,honesty,client satisfaction,marketing,prospecting,advisor industry people,Social Media)

“Alert: Stop Using Social Media — Immediately,” declared the subject line of a mass email I received today from Elmer Rich III, a business development consultant to retirement advisors ...

6. Baird Expanding Aggressively Into Maine
(Matching tags: prospecting,recruiting)

The head of Morgan Stanley's operations in Maine has jumped to up-and-coming Baird in order to beef up that firm's expansion in that state.   This is part of Baird's ongoing strategy of wooing ...

7. iPad Offers A Great Way For Private Wealth Advisors To Make Marketing Videos And Save About $3,000 By Eliminating Need For Touch Screen Monitor
(Matching tags: client communications,differentiation,marketing,niche management,prospecting,Social Media,target marketing,videos)

The new iPad, when combined with the new Apple TV solution, provides a great way for investment advisors to make their own marketing videos.   I spent about 10 hours in recent months researching ...

8. Niche Building Offers Greater Business Growth, Personal Satisfaction
(Matching tags: client acquisition,marketing,prospecting)

It’s common for coaches to encourage advisors to find clients with whom they share interests. It’s another thing to design a niche-based business. Today’s business model is shifting ...

9. Advisor Products Partners With Keebler & Associates To Provide Estate And Income Tax Content Advisors Can Repurpose For Blogs, Social Media, And Webinars
(Matching tags: tax efficient investing,estate planning,Wealth Management,tax planning,financial planning,high net worth,client communications,prospecting,fiduciaries,advisor industry people)

  Bob Keebler’s explanation and analysis of income and estate tax law and IRA rules is now available to advisors in a monthly slide presentation series for $300 annually.

10. Intelligent Content Suddenly Matters In An Age Of Social Networking
(Matching tags: client communications,marketing,prospecting,Social Media)

“Canned content” — that’s how investment advisors often refer to articles Advisor Products posts on advisor websites. In an age of social networking, however, that’s changing. ...

11. Social Media Content Stream For Financial Advisors Is Launched
(Matching tags: client communications,prospecting,Social Media)

Social Media Content Stream For Financial Advisors was launched recently by Advisor Products Inc., enabling thousands of financial advisors to provide a social media content about wealth management.

12. For More Business, Prospect Fewer Clients
(Matching tags: differentiation,elevator speech,target marketing,niche,marketing,prospecting,referrals)

  It is utterly against the DNA of most advisors, but if you want to be a success at attracting referrals you must choose not to pursue good prospects.

13. 21 Approaches To Creating Viral Content For Advisors Trying To Improve Their Search Engine Rankings
(Matching tags: differentiation,marketing,client communications,prospecting,Search Engines)

Jordan Kasteler, an SEO and social media consultant, wrote a thoughtful post about different types of angles you can take in creating content.   For advisors, who are not pros at creatingcontent, ...

14. A4A Will Donate $20 To Bubbles The Clown's Financial Literacy Program If You Join Now; A Lesson In How Advisors Can Partner With Nonprofits
(Matching tags: charitable giving,marketing,prospecting,Offbeat)

If you join Advisors4Advisors (A4A) now, we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post a logo on your website saying you support ...

15. What Advisors Can Learn From UBS Prospecting Goals
(Matching tags: client loyalty,prospecting)

Wall Street is gaping at UBS as the Swiss bank promises to build out its wirehouse unit rather than sell it off. Advisors may find its growth targets useful in their own practices.

16. FourFacebook Page Apps For Advisors To Improve Communication With Fans
(Matching tags: Social Media,marketing,prospecting)

With more than 100,000 Facebook apps now available, knowing which ones to choose is not easy. Here's some help.   The apps, written up by Mashable, let you do some useful communication tasks, ...

17. Nearly All Advisors Are Looking To Add Six Or More Clients Next Year, But Most Rely On Word Of Mouth Referrals
(Matching tags: prospecting)

A full 87% of the advisors recently surveyed say they want to capture at least one new client every two months, which means a lot of them will be disappointed.

18. Thinking About The 'Concentration of Assets' In the Advisory Industry
(Matching tags: prospecting,high net worth)

As big advisory firms get bigger and the rest of the industry gets more fragmented, I couldn't help but think of all the rhetoric about income and wealth disparity over the last few decades.

19. Fidelity Urges Affiliates To Court $700 Billion In Mass Affluent Accounts
(Matching tags: prospecting,Fidelity)

There are about 18 million "mass affluent" households in the United States and a full 34% of them -- 20 per existing RIA rep -- does not have an advisor, Fidelity says.

20. Four Mediums For Financial Advisors To Use To Share Ideas On Social Networks
(Matching tags: client communications,marketing,prospecting,Social Media)

If content is king on the Web, few advisors deserve royal treatment. Few advisors have produced a meaningful body of knowledge—original content—on the Web, and so they never get the royal ...