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Public Relations
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Too Much Information? Advisors Urged To Use Social Media Like Anyone Else |
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Monday, February 06, 2012 13:14
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Tags: Social Media Many professionals naturally keep their private lives out of their business-oriented social media profiles. That's not quite the right approach, says one advisor who's won clients on LinkedIn in particular.
If you're a private wealth advisor, please join Advisors4Advisors (A4A) to get its full benefits. Register now, and we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post an icon on your website saying you support Bubbles' 501(c)3 charitable organization. Plus, get other membership benefits, including: - Analysis daily of issues affecting advisors
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Cathy Curtis, who runs Curtis Financial Planning, says her social media presence gives her a way to talk about herself and let potential clients get to know her.
Then, when they need financial help, they turn to her.
Too relentless a focus on the market or other professional topics gets in the way of that.
It's an interesting observation. Instead of thinking about a social media presence as a corporate communications channel, think of it as a truly "social" channel -- like going to a party or other purely "fun" networking event.
Naturally, you're there to meet people and maybe find a few prospects. But talking too much about the markets and how great you are will leave you talking in an echo chamber by the end of the evening.
For better or worse, things like Facebook exist to generate fluffy party conversation. People expect and enjoy that.
Naturally, advisors are limited by regulations on what they can and can't talk about. But Curtis may be onto something big here.
Read more...
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Advisors Should Start With Local Media Before Going National To Hone Their Message, Positioning |
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Wednesday, February 01, 2012 17:36
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I often hear from potential and new financial advisor clients how they want to be in top national media like Smart Money magazine and CNBC. Yet, they have completely skipped an important building block to getting into the national mainstream press: being in their local media.
If you're a private wealth advisor, please join Advisors4Advisors (A4A) to get its full benefits. Register now, and we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post an icon on your website saying you support Bubbles' 501(c)3 charitable organization. Plus, get other membership benefits, including: - Analysis daily of issues affecting advisors
- Aggregation of news from dozens of sites targeting wealth managers
- Reviews by advisors of practice management applications
- 30 independent experts blogging on advisor business issues
- 24/7 access to webinars with 50 hours of CFP® CE and 100 hours of IMCA CE
Register Now | |
Many advisors dream of being on the cover of a national magazine, but most need to ask themselves, “What will this do for me?” Most small advisors I know and have worked with over the years tend to have a client base that is local. Most want to build on this segment of their market. In that case, their local media has far more value to them than does the national spotlight.
Advisors can tap into this market in a number of ways: letters to editors of their local newspapers on topics in the news in which they have an opinion; news releases on company news – new hires, milestones reached, anniversaries and a like; byline articles in their local business journals; being a source to local media for stories in the news locally; local TV where there may be a show focused on finance – for example in Connecticut, there is a show On the Money on News 12. This is the way to garner local press and attract new clients locally. Demonstrate your knowledge, ability, experience and expertise.
In addition, it gives investment advisors the ability to hone their messages and position themselves as an expert in certain financial areas in a much smaller market. Perhaps you see yourself as a retirement expert. It is important to focus on what strategies you use with your clients that others can use. What are the retirement challenges your clients are facing and how do you solve them? What is the message you want the public to know? Is it that you can retire regardless, or that people should expect to work in their retirement years?
Once you have been in some local media and you still see the need and value of being in national media, the video of appearances on local TV can be used to try and get spots on national TV. The articles, be it as letters, quotes, or stories about your business or how you help retirees can be used for further pitches to national print reporters.
So when you see the need to get some publicity and have a desire to grow your practice, first ask yourself who you want to attract as clients, and approach those media outlets that serve your desired and current clientele.
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This Year's FINRA-NFL Partnership Is, As Always, A Chance To Start Scouting |
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Tuesday, January 31, 2012 14:42
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Tags: client education FINRA just announced the 2012 roster of financial education events with the National Football League. As the football season winds up, this is a great time to start thinking about reaching out to sports stars and fans in your community.
If you're a private wealth advisor, please join Advisors4Advisors (A4A) to get its full benefits. Register now, and we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post an icon on your website saying you support Bubbles' 501(c)3 charitable organization. Plus, get other membership benefits, including: - Analysis daily of issues affecting advisors
- Aggregation of news from dozens of sites targeting wealth managers
- Reviews by advisors of practice management applications
- 30 independent experts blogging on advisor business issues
- 24/7 access to webinars with 50 hours of CFP® CE and 100 hours of IMCA CE
Register Now | |
Every year at about this time, FINRA makes its football push.
It's great, but the timing is a little early for the draft season and a little late to catch last year's new recruits.
And it's not really a great time for advisors to jump onboard either, since by the time the events are announced, it's too late to plan anything big.
If you're prospecting football stars, look at this as a building season.
But spring training is coming up.
It's a good time to think about seeing the new talent who will be playing for -- or coming from -- your part of the country and making sure their families have the financial firepower they need.
Read more...
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FINRA Warns Of Wave Of E-Mail Account Scams |
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Friday, January 27, 2012 14:51
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Tags: fraud The regulators are getting a lot of reports that criminals are hijacking investors' email accounts and using them to loot bank and brokerage assets. Tell your clients.
If you're a private wealth advisor, please join Advisors4Advisors (A4A) to get its full benefits. Register now, and we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post an icon on your website saying you support Bubbles' 501(c)3 charitable organization. Plus, get other membership benefits, including: - Analysis daily of issues affecting advisors
- Aggregation of news from dozens of sites targeting wealth managers
- Reviews by advisors of practice management applications
- 30 independent experts blogging on advisor business issues
- 24/7 access to webinars with 50 hours of CFP® CE and 100 hours of IMCA CE
Register Now | |
FINRA's new alert on email fraud tells retail investors what to look out for: weird replies to messages they never sent, unauthorized account setting changes, or even just a wave of account hacks among people they know.
By this point, your clients should know never to click directly on a link in an email from someone they don't recognize. Scam artists often hide virus code in these links to tempt the unwary into downloading trouble.
Once these hackers get their software onto a computer, they can then access the email account and send withdrawal orders to any financial institutions they find mentioned in the files.
FINRA advises anyone who thinks their account has been hacked to notify their intermediaries -- banks, brokers, credit card companies, everyone -- and change their account numbers and all passwords immediately.
The regulators also warn financial companies that it's never a good idea to simply accept an email note as a valid order to pull money out of an account.
Email has become ubiquitous and has come a long way in terms of security, but it's still nowhere near foolproof.
Read more...
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Is Low Trust In The Finance Industry An Asset Or A Problem For Good Advisors? |
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Tuesday, January 24, 2012 14:38
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Tags: marketing The annual industry trust metrics are out and once again the "financial" business scores lowest around the world. This means good advisors can differentiate themselves as exceptions to what the public thinks is the rule.
If you're a private wealth advisor, please join Advisors4Advisors (A4A) to get its full benefits. Register now, and we will donate $20 of our $60 membership fee to Bubbles The Clown’s financial literacy program, and you can post an icon on your website saying you support Bubbles' 501(c)3 charitable organization. Plus, get other membership benefits, including: - Analysis daily of issues affecting advisors
- Aggregation of news from dozens of sites targeting wealth managers
- Reviews by advisors of practice management applications
- 30 independent experts blogging on advisor business issues
- 24/7 access to webinars with 50 hours of CFP® CE and 100 hours of IMCA CE
Register Now | |
According to Edelman, barely 47% of the "informed" public -- affluent college graduates -- trusts banks now, much less more broadly defined financial service providers.
It could be worse, given the rock-bottom levels of trust in the government and regulators, but it raises the question of whether the stink around the financial brand is too heavy for individual advisors to bother fighting.
Do you differentiate yourself as one of the few good players in a rotten space?
Or do you just not refer to the seemingly endless scandals the industry has suffered?
Your prospects definitely recognize that other firms have hurt their clients. It's probably why they're looking for a new home for their money in the first place.
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